Resurrecting the WB as a Web Contender New York Times, United States - Jan 4, 2009 The clothing retailer H&M, not a traditional TV advertiser, sponsored ?Sorority Fever? and had some of its clothing worn by characters in the series. ...
General Mills puts its weight behind NBC's 'Biggest Loser' USA Today - 42 minutes ago Average viewership rose nearly 6% to 8.6 million viewers from fall 2007 to fall 2008 and increased 2% with advertiser-coveted adults ages 18 to 49. ...
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